With a population of nearly 150 million folks Russia has become one of the world's burgeoning personal care markets.

With a population of nearly 150 million folks Russia has become one of the world's burgeoning personal care markets. Estimated by way of Euromonitor to value between US$15-US$18 billion, the market has immense potential to grow over the nearest decade as the nation's economy continues to stabilize and consumer are willing to lay out more on cosmetics and toiletries. Showing significant increases to date is the country's hair care market, generally taking in about US$1.1 billion by year and expected to reach about US$1.5 billion at 2008. Contributing to the segment's succes is the popularity of shampoos and colorants, the switch from direct