however mature, hair care maintains its position as the principally valuable sector in global cosmetics and toiletries, with global sales amounting to US$42.4 billion in 2003 The impregnability of the sector is built forward the deep penetration and essential status of shampoo in many markets. Indeed, the essential status of shampoo meant that in 2003 hair care registered the leading share in the emerging regions of Eastern Europe Latin America, Africa and the Middle East, where depressed levels of disposable income hold back many consumers from buying all however the most necessary items.
Despite the breadth and central part of ...
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