ABSTRACT Informal review of advertisements in general interest women's magazines glance ats advertisers employ an array of nubile young women to dignify cosmetic products.

ABSTRACT

Informal review of advertisements in general interest women's magazines glance ats advertisers employ an array of nubile young women to dignify cosmetic products. The authors hypothesize that women athwart 40 believe this approach to be "ageist" and ineffective. To explore this hypothesis, the authors conven a focus dispose to analyze advertisements that specifically target women from one side of to the other 40. The advertisements assessed indicate those without moulds are likely to be more prosperous Although such a conclusion cannot be drawn without further quantitative research, the authors believe that the inferences from the current study are sufficiently forceful to not absent warning signs to cosmetic