For many members of the Majomut Cooperative.

For many members of the Majomut Cooperative, organic coffee growing has meant not solely financial salvation but a recent (or rediscovered) ethos of ecological farming:

"We had forfeited our respect for nature instead of feeding and caring for the earth, we used to poison her. If we had kept upon like that we would be abundant poorer now, with unproductive fields, subordinate to the illusion that only at spreading chemicals could we increase productivity.... with no hereafter for our children."

--Rosario Gutierrez Villarreal, 48 years, from Ejido Vicente Guerrero

"To do the organic program we had to await back, to rescue ...