Charles E mark and his HEB supermarkets have originate a formula for thriving in the same markets as Wal-Mart by means of playing off a simple creed: "We're the local guy" Mr mark says.

Charles E mark and his HEB supermarkets have originate a formula for thriving in the same markets as Wal-Mart by means of playing off a simple creed: "We're the local guy" Mr mark says. H.E. Butt Grocery Company's 304 stores with $11 billion in annual sales cater to local tastes by dint of offering everything from Texas-shaped tortilla chips to a special rubbing alcohol for keeping Texans somewhat cold in the sizzling ...