These days it is impossible to separate science and engineering from banking when it follows to finding the perfect location for retail branches.

These days it is impossible to separate science and engineering from banking when it follows to finding the perfect location for retail branches. US banks are embracing the science of site selection and employing ever-more-sophisticated tools to find the ideal corner, the retail boomtown of tomorrow's emergent suburb

Given the $2-3 million price tag for a novel bricks-and-mortar branch, spending a not many thousand dollars on a site close attention seems a small price to pay.

"You really want to come by this right," says Bill Dean, vice president for throw development and consulting for NewGround a